Levi's 501 and 502 jeans are advertised as casual clothes for fashion-conscious young people. In comparison, J. C. Penney advertises their Plain Pockets as no-nonsense and more economical than the name brands. J. C. Penney is practicing what type of advertising style?
a. resonance
b. unique selling proposition
c. brand image
d. emotional
e. generic

c. brand image

Explanation:

The images and perception created by a brand in consumer's minds in the form of imaginary features and limitations, is referred to as a brand's image. Brand image gets formed gradually and not instantly.

Brand image refers to imaginary traits or shortcomings associated with a brand which a consumer is able to visualize or perceive. Such image emerges as an outcome of a brand's advertising, the displayed attributes and validated by consumer's own experience with the brand.

Brand image differs from person to person since everybody perceives a particular brand in a different way. Thus, it is essential for an advertiser to create a strong brand image.

In the given scenario, J.C Penney's advertising style is built upon attributes of no-nonsense i.e serious product quality and more economical i.e affordability.

This form of brand image advertising aims to create a strong brand image and form positive impressions in the minds of the consumers w.r.t the brand and link the brand with attributes as claimed.

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