The National Pork Board of the United States wants to create more consumer demand for pork products. The board decides on how to use advertising, public relations, personal selling, sales promotion, and social media to create a coordinated plan that will become an integral part of the its marketing functions. Thus, the board is developing a . promotional strategy tactic for communication mass aggregation strategy competitive advantage

Promotional Strategy

Explanation:

Promotional strategies are marketing strategies used by organizations aimed at informing a target market concerning their product they are offering and persuading them on purchasing that products. It involves the set plan used in marketing or promoting one's product. In this case the National Pork board uses promotional strategies like advertisements, sales promotion, public relations, personal selling, etc to create more customer demand for pork products.

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