Business, 14.04.2020 22:33 evanwall91

Marketing is based on many different relationships between customers, wholesalers and producers, buyers, and sellers. What does the term relationship marketing refer to? a. Measuring a customer's worth (sales minus costs) to a business during one's lifetime b. Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers c. Using information about customers to create marketing strategies that develop and sustain desirable customer relationships d. Retaining customers by offering them big rewards

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