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Business, 14.04.2020 23:05 skyflyer878

Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied-despite the cost. In this situation, Nora is likely to purchase the store-brand sneakers because at less the cost, they offer

A. more product line depth.
B. a better brand image.
C. greater perceived value.
D. better brand recognition.
E. higher brand loyalty.

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Answers: 3

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