If you watch television, you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the stage.
a. development
b. market testing
c. idea generation
d. screening and evaluation
e. business analysis

Development

Explanation:

The product development stage is the first part of a product life cycle. This stage involves bringing out a product from a concept. It also involves the modification of a product to satisfy the customers needs.

Product development is concerned with the formulation, designing and then marketing of a new product. The main aim of a product development is to greatly improve the market share of an organization by meeting up to the various demands of potential customers.

A. Development Stage

Explanation:

The development stage is the stage where a company's or an organization's product is still in research and development. Safety test occurs during this stage. The producers test the product to check and evaluate the performance of the project and to see if it can achieve it's set objectives. This stage apart from testing also involves designing product, constructing manufacturing plants, market survey and so on.

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