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Business, 14.04.2020 20:51 gabbymay85
Two popular beverage manufacturing companies in different countries merge together to gain strategic advantages. The merger gives each brand access to a significantly larger market. To effectively reach both markets, the merged company needs to coordinate its promotional mix to produce a consistent, unified, and customer-focused message. In other words, the company needs to use: the AIDA model for product promotion. integrated marketing communications. transformational marketing. creative selling.
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