As the Chief Financial Officer for a metal refinery, Kaylee disagrees with using a turnkey strategy to enter into the Asian market. She is concerned that the company will not benefit from a long-term interest and could lose financially if the market proves to be successful. What is one way the metal refinery could get around this concern

Take a minority equity interest in the operation.

Explanation:

Multiple Choice

a) Sell competitive advantage to competitors.

b) Agree to import another product from the Asian market.

c) Take a minority equity interest in the operation.

d) Withhold vital process technology from the local firm.

e) Establish a franchise operation.

A turnkey strategy is a market entry position where the project is built from the ground up and turned over to the client ready to go – turn the key and the plant is operational. This is a very good way to enter foreign markets as the client is normally a government. While when one takes a minority equity interest they do not have the votes to control the operations and finances of the the company’s business.

Kaylee, the Chief Financial Officer for a metal refinery, Kaylee reasons that the company doesn't have longterm interest in the Asian market advises to take a minority equity interest in the operation in order not to lose financially.