Which of the following statements is true of a promotional mix? Control over message content is greatest when public relations is used. A large audience is best reached with personal selling. In advertising, the sponsor or company is identified. The mode of communication for sales promotion is usually direct and personal.

(30 total points) suppose a firm’s production function is given by q = l1/2*k1/2. the marginal product of labor and the marginal product of capital are given by: mpl = 1/ 2 1/ 2 2l k , and mpk = 1/ 2 1/ 2 2k l . a) (12 points) if the price of labor is w = 48, and the price of capital is r = 12, how much labor and capital should the firm hire in order to minimize the cost of production if the firm wants to produce output q = 18?