If consumers view cappuccinos and lattés as substitutes, what would happen to the equilibrium price and quantity of lattés if the price of cappuccinos rises? Group of answer choices a. The equilibrium price would increase, and the equilibrium quantity would decrease. b. Both the equilibrium price and quantity would increase. c. Both the equilibrium price and quantity would decrease. d. The equilibrium price would decrease, and the equilibrium quantity would increase.

Assuming no direct factory overhead costs (i.e., inventory carry costs) and $3 million dollars in combined promotion and sales budget, the deft product manager wishes to achieve a product contribution margin of 35%. given their product currently is priced at $35.00, what would they need to limit the material and labor costs to?

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

Which of the following has the largest impact on opportunity cost