Business, 14.04.2020 18:03 mika08

"Rational and emotional advertising appeals:

A. represent two distinctive approaches which should never be combined because they divide the focus of consumers' attention
B. are essentially the same
C. can be combined since consumers' purchase decisions are often made on the basis of rational and emotional motives
D. are used together only for low-involvement productsE. are accurately described by none of the above"

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"Rational and emotional advertising appeals:

A. represent two distinctive approaches wh...

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