Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers. Scenario: A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults. What is wrong with the marketing assistants segmentation of the market?

Why should you not sign the tenant landlord agreement quickly and immediately

Why has the free enterprise system been modified to include some government intervention?

On january 2, well co. purchased 10% of rea, inc.’s outstanding common shares for $400,000, which equaled the carrying amount and the fair value of the interest purchased in rea’s net assets. well did not elect the fair value option. because well is the largest single shareholder in rea, and well’s officers are a majority on rea’s board of directors, well exercises significant influence over rea. rea reported net income of $500,000 for the year and paid dividends of $150,000. in its december 31 balance sheet, what amount should well report as investment in rea?