Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?An investment of $40,000 to generate 2,000 conversions and a CPA of $20An investment of $21,000 to generate 1,400 conversions and a CPA of $15An investment of $28,000 to generate 1,400 conversions and a CPA of $20An investment of $30,000 to generate 1,500 conversions and a CPA of $20

With the given scenario, the only plan that will help Molly with her marketing goal to generate more sales is investing $40,000 to generate 2,000 conversions and a CPA of $20.

This is the only plan that actually generates more sales compared to her current marketing campaign with a total investment of $25,500, 1,500 conversions, and a CPA of $17.

Other plans given in the scenario do not actually generate more sales.  And they also do not take into consideration Molly's willingness to increase CPA and investment in order to clear her outstanding stock.

However, the additional cost of acquiring 500 new customers (2,000 minus 1,500) at an additional cost of $`14,500 ($40,000 minus $25,500) with an incremental CPA of $29 ($14,500/500) is very exorbitant.  This cost must be compared with the Customer Lifetime Value or CLV.  This implies that consideration must be given to monitor if the new customers are there to make only a one-time purchase.

Explanation:

CPA or Cost per Acquisition is a marketing metric to gauge the cost of acquiring new customers who convert to patronize the firm's product.

It is an important measure that helps to channel marketing campaigns towards those customers that add value to the business.

you can lose ranking 2 ways.

1) you don't have enough points due to you expending them by asking questions/your answers are deleted.

2) your brainliest's expired. this means that brainliests, once they exceed the 30 day limit, expires. this is to ensure that you continue to contribute into the community at a constant rank if you want to continue to have/exceed the rank you have right now.

if you go to profile, and click "show more information" located on the bottom left of the box with your information (on top of the questions answered, questions asked, and friends), you will be given the following information (example):

member since : 02/13/2017, 18: 11

questions answered: 9741

questions asked: 162

no. of brainliest answers: 1575

brainliest answers in last 30 days: 10

warnings: 0 view

questions/answers reported: 2637

questions/answers incorrectly reported: 64

look at the "brainliest answers in the last 30 days". this is the one that will affect your rank other than your points. again, once your brainliest expires (was earned 31+ days ago), it will not be counted.

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a

b

b

a

c

b

d

d

none of these are correct, as they are all sources of american law

a