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Business, 08.04.2020 23:57 cam012006p07816

After extensive customer research and segmentation, an artist sketchpad company decided it would offer low-priced pads for artists. It then decided it could off-set the lower price by removing the pads from retail stores and offering them exclusively through their own website. After implementation of their marketing strategy, sales plummeted for the sketchpad. What question should the company have asked itself about the promotion of its sketchpad before implementing their new marketing strategy

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