Discuss some ways a large insurance company such as allstate, progressive, or state farm might use social media tools such as microblogs or social networking. Do you think these tools are more applicable to a service company than to a manufacturing organization? Discuss.

Yes, service companies have advantages in the use of this type of tools compared to production companies.

Explanation:

These companies can make massive use of social networks to increase their coverage and satisfaction, and this is achieved by identifying the needs of people to be able to offer services with security and confidence. Any person can require insurance of any kind at least once in their life, and it is at this point that it must be established in such a way that all the offer for which potential customers can decide is known.

Insurance companies have a great advantage over other sectors, and that is that they can easily offer their services through electronic means, online advertising, banners, etc., on the other hand, a company that is dedicated to producing must establish a penetration strategy offering its services or products to potential stakeholders who identify themselves in the sector.