You are writing a complex report on successful international marketing strategies. You are having a hard time understanding the complexity of the problem and identifying the issues. What technique can you use to help anticipate the issues

There are a number of problem solving techniques. However the one that speaks most to the scenario in the question is the SWOT Analysis technique.    

Explanation:

SWOT which stands for Strengths, Weaknesses, Opportunities and Threats is  a key component to marketing strategic planning. It is an effective tool for developing overall marketing strategy, or for planning individual campaigns.

While Strengths and Weaknesses are internal, Opportunities and Threats are external to the business.

Below is an example of a SWOT analysis:

Two strategies that can be developed from the exemplified SWOT above are:

The result

Using a SWOT analysis to develop marketing strategy assists in making educated decisions and developing more targeted and realistic strategies or courses of actions that are relative to the capabilities of the organisation with a full understanding of the challenges ahead.

Cheers!

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