Ashley has gone to the store to shop for a new backpack. She looks for the same brand she has always bought in the past but notices that the backpack is now available in a variety of new colors. The backpack has undergone a(n) modification.

Style modification

Explanation:

Style modification is a form of product differentiation used to influence the way a product appeal to a customer by altering its taste , color , texture , sound and smell.

It is adopted in order to get a unique position in the market in order to gain a competitive advantage and a large market share.

The production of the back pack in new variety of color is a typical example of style modification

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