How do vision and mission statements affect the strategic management process? Select an example of strong vision and mission statements and include them here. Why do you think these are strong statements? How do the statements contribute to a perception of company's overall competitiveness? Cite any sources used to support your answer.

Vision and mission statement gives a lot of needs, set of accepted rules, fabricate solidarity and give guidance to the representatives of the association. Vision and Mission are one of the significant parts of key administration planning.  

Vision and Mission gives a future star of the association which will portray the association's hope to be in future and gives the present conditions of the association in order to accomplish the vision of the association.  

Example - Fair and Lovely

Vision of Fair and Lovely is to give quality skin helping item. Mission of the organization is to be the best organization in beauty product. It also tends to meet the everyday need of the clients over the world in its market.  

These are the solid explanation as it depends on the fundamental needs of the clients. There were any ladies who have low trust in themselves simply because of their skin shading. These announcements help in enabling the ladies and inbuilt certainty. Reasonable and dazzling profoundly underpins the ladies strengthening, their training and expert improvement. The organization's general intensity is its initiation to turn into the most grounded brand.

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