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Business, 07.04.2020 04:11 benjaminmccutch

Identify the dynamic of budgeting in media planning that the given scenario portrays. Smith wants to show a television advertisement about the shower gel that his company produces. He has to decide the number of times the ad will air. He wants to maximize customer exposure to the ad. Smith is using the dynamic of media planning.

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Identify the dynamic of budgeting in media planning that the given scenario portrays. Smith wants to...
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