Canadian Airline did market research to determine the expectations of business travelers-its target market. It learned business travelers don't view air travel as a simple product but as a inconsistently performed sequential process that includes making reservations, checking-in, waiting, boarding, in-flight time, and baggage pick-up. Canadian Airline diagnosed that a problem existed with its:.

Answer is Service encounter sequence.

Refer below for explanation.

Explanation:

Therefore,

Canadian Airline did market research to determine the expectations of business travelers-its target market. It learned business travelers don't view air travel as a simple product but as a inconsistently performed sequential process that includes making reservations, checking-in, waiting, boarding, in-flight time, and baggage pick-up. Canadian Airline diagnosed that a problem existed with its:

Service encounter sequence.

Standard of rendered services

Explanation:

A traveler needs to be sure of the estimated time it would take to make reservations, to check-in, to board or any of the other interactions. The amount of time spent on these activities directly relates to the traveler the experience level and training of the airline's employees.

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