Which woman has the most valuable CLV?
Shirley: purchased $400 in December and spent nothing else the rest of the year for a total of $400.
Marcia: spent between $10 and $65 each month from December to November for a total of $355.

Marcia

Explanation:

Marcia has the most valuable CLV (Customer life time value) as she continuously spents her money on the business.

Using the formula

CLV = Average value of customer purchase X Number of times the customer will buy each Year X Average length of the customer relationship (in years).

Marcia's CLV= $10 X 1 X 1 =$10

Shirley's CLV= $400 X 0 X 1=$1

Remember, the Customer life time value is a measure of a customer's worth to a business in terms of how much money they will spend on products during their life time.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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