On his first business trip to England, an American man asked a Scottish client about how his wife and children were doing. The Scottish client was offended and replied that this was none of his business. The two then had a lengthy conversation about the weather. Which contextual factor did the American man forget to consider?

the American man forgot the culture of Scottish people. specifically, the cultural area of human interactions and etiquette.

this is why when the american man asked about his family, the scottish client was offended. but when the two was talking about the weather, they were interacting quite well and the conversation was much engaging.

this is because in Brittain and the soctland regions, "weather" is an interesting topic, but in USA, we don't speak much about it do we in USA, talking about one's family and friends seems to be more interesting.

these cultural differences must be understood when we are doing business with clients and customers from different ethnicities, countries and regions.

Explanation:

answer; im thinking customer:

answer; societal marketing;