Justin owns a surf shop in Hawaii. His business is doing well, catering to local surfers and tourists who want to learn to surf. He has developed a strong organizational culture, a good marketing plan, and a coherent business strategy. What serves as the foundation for developing these strengths?

SWOT method of business development serves as the foundation of developing these strengths.

Explanation:

The term SWOT is the full form of Strength, Weakness, Opportunity, and Threats. Mr. Justin pays more attention to record the pulse and needs of the customers who wish to acquire the talent of surfing. It is part of observing the opportunity and the strength of the customers.

Mr. Justin also Monitors the activities of Weakness and the Threats by comparing the operation procedures of other people involving in the same surfing business. Along with capturing the weakness, Mr. Justin needs to justify the threat by restructuring his business approach which should not be underestimated by the existing customers when they try to pick the service of the business individuals.      

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