The marginal cost of consuming another unit of a good: Multiple Choice equals the increase in total cost when another unit is consumed. must exceed the marginal benefit or the unit will not be consumed. equals the total cost of consuming all prior units. must equal the marginal benefit or the unit will not be consumed.

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.