Which of the following activities do marketers use as a way to lower product costs?

A) make the product safer to use
B) shop around for the best suppliers
C) make the package easier to use
D) offer a greater choice of colors and designs

Option B

Explanation:

When marketers are able to choose the best suppliers of products they can obtain the products for a cheaper price and benefit from them. When the cost price of acquiring the products is lowered then they can maximize their profits. Some suppliers provide products at discounts to find more buyers in the market.

When marketers make the product safe to use, provide additional colors and designs their cost price will increase which in turn will decrease their profits. Package easier to use is done for the convenience of the customers and not for marketers convenience.