Which of the following is a criterion used in forming market segments?
A) a firms competitors have identical segments
B) there are differences between potential suppliers/distributors
C) there are differences of needs of buyers within segments
D) A firms customer base is growing rapidly
E) There is potential for a marketing action to reach a segment--

Letter E is correct. There is potential for a marketing action to reach a segment.

Explanation:

The most appropriate alternative to answer this question is the letter E, because to form market segments, it is necessary to have a marketing action to reach a segment.

Because segmentation marketing consists of identifying in a market with various types of individuals, groups that have the same preferences and responses in relation to products and services. Therefore, it is necessary for the organization to adopt an action plan that helps in dividing the market by groups according to similarities, preferences and needs so that the company's future marketing campaigns can be more targeted and effective in winning over the target audience.

blood: heterogeneous and suspension

salad dressing: heterogeneous and suspension