When asked about those people who say his Sriracha sauce is too spicy, David Tran jokingly suggests the "use less" of the product. Sriracha's use of a single marketing mix for all potential customers mean that the company is using .

An Undifferentiated Approach.

Explanation:

While dealing specifically with the marketing mix (product, price, place, promotion), an undifferentiated approach particularly refers to the situation when an organization provides its customers and market with the same product and offers even without considering the different needs and wants of different customer segments. Organization do not do segmentation and targeting, they believe that one single undifferentiated offer will fulfill the needs of their customers quite effectively.

answerproduct line length; product mix width;