If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the of attitude.

value-expressive function.

Explanation:

The vulue-expressive function can be defined as an attitude that is used in cases where a consumer bases a product or service according to certain core values or self-concept.

A consumer who adopts this attitude is primarily concerned with the association or reflection that the product has for itself. This is a function of attitudes contained in the functional theory of attitudes.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.