Aposites Pvt. Ltd. is a multinational company, with offices and development centers in 35 different countries. It wants to conduct a survey to improve customer experience. The survey has to be conducted from their headquarters, but they wanted customer inputs from all over the world. Which type of survey would best serve this purpose?

a. Web and e-mail
b. Piggyback and omnibus
c. Telephonic and e-mail
d. Omnibus and telephonic

a. Web and e-mail

Explanation:A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn.

Web surveys or internet surveys are defined as a data collection method where surveys or questionnaires are sent over the internet to a sample of respondents and they can respond to this survey over the world wide web. Respondents can be sent web surveys via various mediums such as email, embedded over the website, social media, etc. In web surveys, respondents answer the questionnaire with the help of a web browser and the survey responses are stored in web-based databases.

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