Until recently, Visual Electronics manufactured Blu-ray players on an assembly line with each worker performing only one simple task. Three months ago, the company began allowing individual employees to assemble entire systems, test the components, and even install the software that Visual Electronics includes with each of its players. Visual Electronics's new production method is an example of

Job enlargement

Explanation: Visual Electronics's new production method of increasing the tasks of its workers is an example of job enlargement which is defined as a technique wherein there is an increase in the number of tasks (increase in duties and responsibilities) associated with a job thereby making it more challenging. This results in the development of a range of skills by workers, an improvement in their earning capacity. However, it involves the addition of tasks at the same level of skill and responsibility thereby making the said addition quantitative in nature and not qualitative.

answer; marketing resource management;