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Business, 30.03.2020 20:26 tynasiaparks13

When Hertz Rent-a-Car decides to expand its fleet, several companies as well as consumers will be involved. Financial services will be provided by banks, and the actual fleet of cars will come from auto manufacturers. Hertz will rent the cars to consumers. In this scenario, which of the following are involved in B2B marketing?
1. Banks, financing Hertz's car purchases
2. Auto manufacturers, selling cars to Hertz
3. Consumers renting the cars
4. Hertz, renting the cars to consumers

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When Hertz Rent-a-Car decides to expand its fleet, several companies as well as consumers will be in...
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