Peter Simmons owns a specialized computer software company. Although Peter's software designers and programmers are very good, it takes 2-3 years to develop a good software product.
This example illustrates the need for funding or financing referred to as .

A. lengthy product development cycles
B. personnel costs
C. costs associated with building a brand
D. cash flow challenges
E. marketing costs

A. lengthy product development cycles

Explanation:

The product development cycle refers to the length of time that it takes a producer to create a product. This is different based on each company and the product that they sell. For computer software companies, the product development cycle can be quite long, as the products are very complex and require the work of many people. This cost should be taken into account when discussing funding or financing.