Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name-and it failed quickly. This innovation strategy is known as a .

Brand extension

Explanation: Brand extension is a long term, forward-looking strategy overarching plan with the basic goal of attaining a sustainable attribute that allows an organization to outperform its competitors in which a company marketing a commodity with a well-developed portrayal utilizes the same trademark or brand name in a distinct commodity classification.

In this case, Haley Davidson used this strategy to promote and influence the perceived social value of the brand name which is well known.

b. a single paragraph.

a paragraph is a series of sentences that are organized and make sense, and are all related to a single topic . almost every piece of writing you do that is longer than a few sentences should be organized into paragraphs. this is because paragraphs show a reader where the subdivisions of an essay begin and end, and thus the reader see the organization of the essay into subjects in order to be able to understand its main points.