Business, 26.03.2020 22:04 bentonknalige

The new product that Bomak Corp. launched was much inferior to its competitors. To compensate for that, the board asked their PR manager, Dorothy, to come up with a campaign that exaggerates the quality of the product many fold. While Dorothy had done similar assignments in the past, this time she was reluctant to do so. What could be the reason for Dorothy’s reluctance this time? Her loyalty Her philosophy Her values Her discomfort level

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The new product that Bomak Corp. launched was much inferior to its competitors. To compensate for th...

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