Erik is a sales representative for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Erik can market his current products only to his current customers or diversify. intensify his prototyping. expand his early adopter market segment. market the same products to similar customers. focus on concept testing.

The correct answer is "Market the same products to similar customers."

Explanation:

Without new products, Erik will keep marketing the same products to similar customers. This does not propose any expansion of the company. It can lead to stagnant business and less chances for the business to cover more markets and grow in different environments.

Expansion helps companies to grow and touch markets that were not being catered to earlier. It helps them to earn more and become bigger than before. Erik cannot do that if he does not introduce new products in the market.

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