Andersen Major has five strategic business units (SBUs)-technology, fashion, food and beverage, consumer products, and electronics. Its food and beverage unit has a small share in a rapidly growing sector, and the company believes that investing more money into the unit could lead to large profits in the future. In the context of the BCG matrix, which of the following categories of SBUs best
asked Aug 22, 2017 in Business by Gross-Bros
describes the food and beverage unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
management

C) Question marks

Explanation:

Based on the scenario being described it can be said that the food and beverage unit is best described by the category known as Question Marks. This category describes business operations that have a low market share within a very fast growing market, usually due to the fact that they are just starting as a new business operation in the market.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

answer; comparing the additional benefits and costs;