Business, 26.03.2020 05:01 plum65

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A meal delivery service wants to develop recipe options that better address existing customer preferences. After analyzing the

recipe choices made by customers on their website for the last three years, the company identified clusters of customers they now

call "veggie or nothing." "meat and potatoes," "spicy and savory," and "heart-healthy low calorie." This is an example of using

marketing analytics for

a. advanced customer segmentation

b. information sharing

• c. customizing rewards

d. predictive modeling

e data visualization

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