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Business, 25.03.2020 06:20 janellesteele5918

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. Creating a unified promotional message, where potential customers perceive the same message, whether it is in a TV commercial, or on a billboard, or in a blog, is called .A. personalized selling
B. integrated marketing communication
C. delivery cue analysis
D. branding assimilation

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