Having just finalized its new tablet design, Epic Electronics's marketing team plans to begin a rollout with to only one traditional retailer for the first two months. This strategy will give consumers the perception of the product's stand-out personality and increase demand. Epic will continue with for the next four months, where it plans to distribute to three other retailers, as well. For the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. The marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. As the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with , as described above