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Business, 25.03.2020 05:44 babyface1686

The "Plan to Win" initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing - having studied the 4-Ps of marketing - what is so different about the "Plan to Win" than 4Ps? Is it effective?

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The "Plan to Win" initiative is built around five factors that drive McDonald’s business: people, pr...
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