Business, 25.03.2020 01:40 CM0

Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong, hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use. P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to .

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Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfathe...

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