N launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its strategy will lead to a more effective product launch. Select one: a. pull b. institutional c. placement d. push e. AIDA

The correct answer is letter "D": push.

Explanation:

In marketing, a push strategy represents the efforts companies make through their sales channels to promote products pushing them to consumers. Typically, firms implementing the push strategy are in a phase of introducing their goods or services. More often, this type of approach aims to have consumers engaging in impulse purchasing.