Ution, Isle has achieved some deeply satisfying results. The company has dramatically accelerated and expanded the process of information gathering and dispersal, producing about 150 reports on a daily basis, 100 weekly, and 50 monthly, in addition to ad hoc queries, completed within minutes, all day every day. Prior to an enterprise data warehouse (EDW) from Teradata, Isle produced about 5 monthly reports per property, but because they took a week or more to produce, properties could not begin to analyze monthly activity until the second week of the following month. Moreover, none of the reports analyzed anything less than an e ntire month at a time; today, reports using up-to-the minute data on specific customer segments at particular properties are available, often the same day, enabling the company to react much more quickly to a wide range of customer needs. Isle has cut the time in half needed to construct its core monthly direct-mail campaigns and can generate less involved campaigns practically on the spot. In addition to moving faster, Isle has honed the process of segmentation and now can cross-reference a wide range of attributes, such as overall customer value , gaming behaviors, and hotel preferences. This enables them to produce more targeted campaigns aimed at particular customer segments and particular behaviors. Isle also has enabled its management and employees