Business, 24.03.2020 01:37 xoxokaydavis5837
SMM Company recently developed a new instant salad machine, has $282,000 to spend on advertising. The product is to be initially test marketed in the Dallas area. The money is to be spent on a TV advertising blitz during one weekend (Friday, Saturday, and Sunday) in November.
Estimated Audience
Ad Type Reached With Each Ad Cost per Ad
Daytime 3,000 $5,000
Evening News 4,000 $7,000
Sunday Game 75,000 $100,000
SMM wants to take out at least one ad of each type (daytime, evening-news, and game-time). Further, there are only two game-time ad spots available. There are ten daytime spots and six evening news spots available daily. SMM wants to have at least 5 ads per day, but spend no more than $50,000 on Friday and no more than $75,000 on Saturday.
Considering the above limitations, write a linear programming formulation to help SMM determine the number for each ad type on the weekend so as to maximize the total audience reached.
1. Define the decision variables
Answers: 1
Business, 22.06.2019 12:30
Suppose a holiday inn hotel has annual fixed costs applicable to its rooms of $1.2 million for its 300-room hotel, average daily room rents of $50, and average variable costs of $10 for each room rented. it operates 365 days per year. the amount of operating income on rooms, assuming an occupancy* rate of 80% for the year, that will be generated for the entire year is *occupancy = % of rooms rented
Answers: 1
Business, 23.06.2019 00:00
How much is a 2019 tesla? ? exact price trying to buy for my 6 year old sister
Answers: 2
Business, 23.06.2019 13:30
Cvp analysis, shoe stores. the highstep shoe company operates a chain of shoe stores that sell 10 different styles of inexpensive men's shoes with identical unit costs and selling prices. a unit is defined as a pair of shoes. each store has a store manager who is paid a fixed salary. individual salespeople receive a fixed salary and a sales commission. highstep is considering opening another store that is expected to have the revenue and cost relationships shown here.
Answers: 2
Business, 23.06.2019 20:30
Cromwell is acquiring some land for $1,200,000 in exchange for semiannual payments of $75,000 at an interest rate of 6.35 percent. how many years will it take cromwell to pay for this purchase?
Answers: 2
SMM Company recently developed a new instant salad machine, has $282,000 to spend on advertising. Th...
Chemistry, 10.07.2019 12:10
Mathematics, 10.07.2019 12:10
Mathematics, 10.07.2019 12:10
Mathematics, 10.07.2019 12:10
Biology, 10.07.2019 12:10
Social Studies, 10.07.2019 12:10
Mathematics, 10.07.2019 12:10
Mathematics, 10.07.2019 12:10
Chemistry, 10.07.2019 12:10