The lower the user's switching costs:
the lesser the bargaining power from both suppliers and influential customers.
harder it is for the sellers of attractive substitutes to lure buyers to their offering.
greater the bargaining power from both suppliers and influential customers.
less intense the competitive pressures posed by substitute products.
more intense the competitive pressures posed by substitute products.

More intense the competitive pressures posed by substitute products

Explanation:

A user's switching cost is the cost incurred by a user/consumer when he/she changes brands of products and services he/she usually purchases for a substitute good or service usually of equal standard with the first brand.

Switching cost can be monetary, psychological and time-based as well. the higher the switching cost the less likely a user will  switch brands but the lower the switching cost the more likely a user will switch brands, and also the more intense the competitive pressures posed by the substitute products.

therefore switching cost is a market determinant for products with several substitutes in the open market.

what is wrong with black soap shampoo?

explanation: