The marketing emphasis of a company pursuing a broad differentiation strategy usually is to

a. underprice rival brands with comparable features.
b. communicate the product's ability to serve the customer's every need.
c. emphasize selling directly to end-users and promoting personalized customer service.
d. tout differentiating features and charge a premium

The correct answer is the option D: tout differentiating features and charge a premium.

Explanation:

To begin with, the concept known as ''broad differentation strategy'' in the world of business refers to the process where the company focus in selling a product that stands out from the others and therefore the company makes its good an unique one by having something especial.

In the case presented, the marketing emphasis of a company pursuing a broad differentation strategy usually is to tout differentiating features and charge a premium due to the fact that those unique features will the make the product of the company a different one from the others and even though that they will charge more the customers will still choose the product if the see that there is no equal.

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answer; charters;