Unit 4 AS1: Dirt Bikes Case - Privacy Issues
This assignment encourages students to think about the pros and cons of new technology. They will be challenged to make business decisions when facing ethical dilemma, formulating corporate privacy policy.

Instructions: Dirt Bikes’s management wants to make sure it has policies and procedures in place to protect the privacy of visitors to its Web site. The TRUSTe Web site describes privacy best practices to help you think about Dirt Bikes’s privacy policy. You can also examine specific companies’ privacy policies by searching for Web site privacy policies on Baidu, Google or another search engine. Prepare a report (Please use a word processor to write up your answers, 400 words minimum, APA style) for management that addresses the following issues:

• How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitors’ activities at its Web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?

• Should Dirt Bikes join an organization such as TRUSTe to certify that it has adopted approved privacy practices? Why or why not?