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Business, 21.03.2020 08:56 qais4002

Nielsen collects national TV ratings by using a "people meter." This is a box that is attached to televisions, DVRs, cable boxes, and satellite dishes in about 30,000 households across the country; has a remote control that is used to indicate when a viewer begins and finishes watching a TV program; and stores and then transmits the viewing information to Nielsen each night. The information Nielsen is collecting is:
a. internal secondary data
b. interactive industry data
c. sensitivity data
d. external secondary data
e. observational data

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Nielsen collects national TV ratings by using a "people meter." This is a box that is attached to te...
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