Estimate a regression with stock’s excess return as the dependent (Y) variableand the S&P 500 excess return as the independent (X) variable. Tocompute excess return, assume risk free rate to be 2.0%. (15

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Although traditional media has it's own advantages the appeal of current and emerging online media is taking the business world by storm.the early adopters of online marketing are cleaning up right now but online media channels such as blogging, mobile marketing and the biggest source of all, social media networking is allowing the smaller players in the market to command a bigger chunk of the market share.