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Business, 19.03.2020 17:21 DeonJ

In order to meet and exceed customers' expectations over time, firms must: a. successfully defend their established core competencies from imitation by competitors. b. continuously improve, innovate, and upgrade their core competencies. c. answer the questions: who, what, when, where, how, and why as they apply to customers. d. constantly manipulate customers' perceptions of their needs.

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