The consumer decision process varies by purchase for each individual.

1. Compare and contrast the consumer decision-making process you go through in buying gas for your car with the purchase of a new home entertainment system. How are the processes similar and how are the two purchase decisions different?

2. Why do you think they are different?

1. Purchasing a new home entertainment system would be considered by most consumers as a decision with high buyer involvement. When someone is concerned with the outcome of the process, they will spend more time learning about product options and become more emotionally connected to the process and the decision. For example, they might seek out product reviews in Consumer Reports and online sources to discover information that will assist in the choice decision. A high level of involvement usually means the entire process takes longer.

2. Buying gas for your car would be considered by most consumers as a decision with low buyer involvement. Decisions are often made almost automatically, often out of habit, with little involvement in the purchase decision.  

Explanation:

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